Spotify E-Commerce Essay Example | Topics and Well Written Essays - 2750 words

Spotify E-Commerce - Essay Example On a day-to-day basis, the company utilizes technology in conducting their operations. Additionally, the management uses generic marketing strategy in products and services to consumers. In addition to using Apple airplay, Denon and Marantz, Logitech squeezebox, Onkyo Network-Capable Receivers and Sonos Digital Music Systems, the company employs a combination of marketing strategies in promoting their products to clients. According to Gilmour (2012), Spotify uses cost leadership, product differentiation and generic strategies in the market. As discussed in the report, innovations are vital to success at spotify. The discussion is highlighting the implications of technologies at Spotify, the types of technologies used by the company, and the information systems used in conducting operations at the company. The report’s aim was to analyze the strategies that Sportify uses in conducting its operations in the global market, thereafter make recommendations that will suit the intere st of the company. According to Sehgal (2010, p. 12), the report used online content in analyzing the stratagem that Sportify use in the market. The information was sourced from journals, books and sportify’s website. E-commerce Introduction Spotify TM is a Swedish company that offers a variety of entertainment services to consumers in different parts of the globe. The company has its head office in London but it still conducts some of its operations in Sweden. Additionally, the company offers services that include streaming of music and sharing of data via the internet (Eldring, 2009). Sportify TM works in conjunction with companies like Sony, universal records and EMI in ensuring that the company meets the growing demand in entertainment industry. Currently, the company serves more than twenty million customers on an annual basis. In 2010, records indicated that the company surpassed its initial target by supplying close to 10 million customers entertainment services. Profe ssionals in Stockholm came up with the idea of starting the company in 2006. Daniel, E. K spearheaded the process with the assistance of Martin Lorentzon. Thereafter, the two came up with software that offers clients registration to the site. Generally, Spotify TM has revolutionized the entertainment industry despite facing challenges in their operations. In 2009, hackers invaded the sites of the company and got away with sensitive information that belonged to clients. This contributed to major losses recorded in that year. However, the company was able to regain back its position with support from Founders funds. Besides, Spotify recruited Sean parker who reintroduced the winning strategies at the company. According to Porter (2008), the manager used a combination of marketing strategies and technologies in putting back the company to its positions. At present, Spotify is leading distributor of music in the world’s entertainment industry. Spotify TM Spotify is a cloud-based music-streaming process delivered via desktop and mobile phone. It was launched in October 2008 and offers subscribers access to a vast database of songs via the internet. In order to achieve this, Spotify TM uses many information systems, some of which are so unique to its operations. An individual could play Spotify music through their network devices, smart phones and mobile devices. Spotify also continue to innovate new features that enhances music listening from inside the house. It allows people to simplify their work and vitality as they develop an admirable in music catalogue. Additionally, Spotify availability is also found in UNIX, Microsoft spotify code windows and Macintosh. These sites contain

Do IM and SMS contribute to decay of language Essay

Do IM and SMS contribute to decay of language - Essay Example The modern generation’s introduction to texting of these sorts has influenced their behaviour in academic writing (Momberg). The fact of importance to most is which kind of effect is it having. Lecturers in the universities have been attributed to having said that the use of SMS to an extent nearing generalized communication over the day has resulted in loss of punctuation and proper spellings for most of the students (Momberg). On one hand it might have been the sole reason for their to the point replies with brevity (Momberg) since they have now gotten used to it. The conciseness something that would be considered as a positive effect of instant messaging and short message service but does it even out the loss of literature's grasp itself as well or does it help evolve it? It might be interesting to note that jargon of such kind was not really introduced by texting (Crystal), it was there 50 years before the introduction of texting. English, infact, is said to have been gene ralizing abbreviations since its epoch. Words such as car, exam, ok, etc (pun intended) were often abbreviated long before the modern age. All these first forms of the words were criticised in their own time, but have now become a part of the formal english literature (Crystal). Do we consider that evolution of culture or decay of language? It is the perspective that matters. To weigh the pros and cons of such an evolution might be the way to go. In 1711, Joseph Addison is said to have criticised the abbreviation of words. These abbreviations and short words are often SMS-esque and are often blended with the modern day short messaging and texting, be it over internet or a cellphone. The text messaging differ in terms of their abbreviations over individual writing styles. Although, some standards are now settling in as trends, there is no standard style or expectation of writing a short message or an instant message (Crystal). To find the origin of the usage of abbreviations in texti ng, it is not hard to see that it was to overcome the technological bounds of typing with a cell phone’s keypad rather than a full keyboard or even, for some, due to shifting newly to a keyboard from a traditional pen and paper writing as well as to save the costs by writing the minimum amount of text characters. On the other hand is it really just this which influences the transforming of correct spellings in to, often, more complex ones which might apparently take more time and energy. David Crystal regards it as a need to play with words and sounds to form a language without barriers that pushes the trend forward to even use words and abbreviations that are rather more complex than the language they are replacing (Crystal). The trend of texting might also be used as a cover up by many who can’t actually spell. On reading a text message full of SMS jargon, you have no way to tell whether the sender can spell proper english and has done it deliberately or doesnâ€℠¢t know how to spell and is using the short message jargon as a way to escape scrutiny of the reader (Clarke). This might be of interest to those who think that sms is decaying the english language; SMS is only hiding the facts that people have abandoned reading and writing proper literature. SMS, on the other hand, might be informally educating the readers to a new trend and evolving global language. The debate between these two sides would depend on how the abbreviations and the jargon is being used. Plain writing is not the only thing that has been influenced by short messaging and instant messaging. Poetry has also come in the line of texting through these